Luxury shoemaker Jeffery-West Shoes has had an advertising campaign banned by watchdogs for irresponsibly glamorising the use of guns. The firm, which has stores in locations including Piccadilly and the City of London, ran an ad in fashion magazine Ology depicting a woman dressed in a fur coat at the wheel of a car with a gun and a pair of men's boots on the seat next to her. The Advertising Standards Authority received a complaint that the use of the gun was offensive and also questioned whether the ad glamorised the use of guns.
Jeffery-West said the ad was an old promotional shot it had used in-store to promote its footwear, but added that it had no plans to use the ad again and apologised for any offence caused. Gazette Media Company, owner of Ology magazine, said that the image supplied was heavily Americanised with the car and the woman implying a gangster's moll and was clearly fictional and slightly surreal. It also believed the image was appropriate for the product and said the image had been used before and was on Jeffrey-West's website.
The ASA said that the image went beyond being surreal and implied a fashionable lifestyle. Furthermore, the watchdog said that the gun was not related to the product and appeared solely as a glamorous fashion accessory and promoted a lifestyle that condoned violence
Source
No comments:
Post a Comment